
kinnect
spend more time offline
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A simple way to stay in touch with the people you care about, so you enjoy more real life moments together.
Finally, a reason to leave that group chat!
Connection: “the modern, digital link we make with others.”
Kinnection: “the quiet comfort and confidence of good company.”
Click to Kinnect
The Problem
Connection is broken.
There are so many tools designed for "connection," yet rates of loneliness, anxiety, depression and suicide have never been higher.
Connection, as we know it, often leaves us feeling empty. Messages go unread and unanswered, followers... are just followers, friends are often not even our friends, and we’ve been conditioned to like, swipe and scroll past moments, not live in them.

24%
24% of adults in the UK report feeling lonely “often, always or some of the time.¹

52%
52% of UK adults meet with friends/colleagues/their social circle once a month or less.2

1.5hr
On average, UK social media users spend 1 hour 37 minutes per day on social media3
It turns out that connection online is not the same as kinnection offline — and it's hurting us.
The Solution
What people need is kinnection.
We all need to belong. We need people who will be there when times get tough, and to celebrate when things go well. People that make us feel warmth, comfort, confident. Not just friends, but close friends — kin.
The only way to build real, long-term kinnections is by showing up, opening up and helping each other through thick and thin. The science says that continuous unplanned interactions and shared vulnerability are critical for forming friendships.
That's the world we're building towards. A happier, healthier, better kinnected society.
“Continuous unplanned interactions and shared vulnerability are critical for forming friendships.”
Dr. Marisa G. Franco
Psychologist and author of Platonic
The Product
A simple way to reach out and join in.
Kinnect is designed to get you off your phone and spending time with the people you care about most.
1. Discover what's on around you
See what your contacts are up to and respond in one tap.
Simple, private, spontaneous.

9:41
2. Share an idea instantly
Turn your thoughts — "we should hang out" — into a shared moment without any effort.
No group chat pressure, no coordination needed.

9:41
3. Stay connected throughout life
Make personal and shared groups based on your interests and their proximity.
Find the perfect person for every occasion.

9:41
4. Communities that belong
Groups make the introduction so you can meet again and again — both at and around their events.
No noise, no pressure. Just easy ways to join in.

9:41
Our Founder’s Story
Learning how to Kinnect.
"Growing up was noisy, busy and always a lot of fun. As one of five children to sociable parents the house was always full and the door always open — I felt very lucky!
When I was 21, my younger brother tragically died. It was a surprise and an incredibly sad time.
During the weeks after, my family was held together by the amazing friends we grew up with. I even had new, university friends who flew from Belfast and came from Derbyshire to sleep on my bedroom floor for a whole week — just to be there when I most needed them. I will never forget these moments.
Fast forward to 2023, post-COVID. I was a busy Londoner, 29 years old, single and living on my own. All of a sudden I noticed that life had shrunk without me noticing.
I saw the same few friends, in the same places, having the same conversations. Old friendships faded; new ones never quite stuck. Some evenings, I wanted to be around people — to do something — but the plan rarely came together.
This contrast really struck me. From how powerful friendship can be, to how fragile it’s become.
I started trying to understand why. I read studies, listened to psychologists, and spent hours thinking and talking about what makes connection real.
Kinnect is my answer to what I've learnt — a way to help people and communities come together in person. My goal is to make a difference to people's lives, their happiness and their wellbeing." – Hugo Lloyd
We believe the most important things aren’t things at all — they’re the moments we share, the people we meet and the feeling of truly belonging. – Kinnect

Designing a world for kinnection.
Kinnect is building a space for people to organise and act on the relationships that matter most to them. We are building tools that demand less attention online and more kinnection offline.
We want to build a happier, healthier, better kinnected society, for everyone.
Join the movement.
Get in touch.
Request Demo
Footnote
¹ Office for National Statistics, Community Life Survey (2024)
² National poll by Opinium, Mar 2025
³ Sprout Social, 2024 UK Social Media Statistics
© Kinnect.
2025
All Rights Reserved
Problem
Solution
Product
Story

A simple way to stay in touch with the people you care about, so you enjoy more real life moments together.
Finally, a reason to leave that group chat!
Connection: “the modern, digital link we make with others.”
Kinnection: “the quiet comfort and confidence of good company.”
Click to Kinnect
The Problem
Connection is broken.
There are so many tools designed for "connection," yet rates of loneliness, anxiety, depression and suicide have never been higher.
Connection, as we know it, often leaves us feeling empty. Messages go unread and unanswered, followers... are just followers, friends are often not even our friends, and we’ve been conditioned to like, swipe and scroll past moments, not live in them.

24%
24% of adults in the UK report feeling lonely “often, always or some of the time.¹

52%
52% of UK adults meet with friends/colleagues/their social circle once a month or less.2

1.5hr
On average, UK social media users spend 1 hour 37 minutes per day on social media3
It turns out that connection online is not the same as kinnection offline — and it's hurting us.
The Solution
What people need is kinnection.
We all need to belong. We need people who will be there when times get tough, and to celebrate when things go well. People that make us feel warmth, comfort, confident. Not just friends, but close friends — kin.
The only way to build real, long-term kinnections is by showing up, opening up and helping each other through thick and thin. The science says that continuous unplanned interactions and shared vulnerability are critical for forming friendships.
That's the world we're building towards. A happier, healthier, better kinnected society.
“Continuous unplanned interactions and shared vulnerability are critical for forming friendships.”
Dr. Marisa G. Franco
Psychologist and author of Platonic
The Product
A simple way to reach out and join in.
Kinnect is designed to get you off your phone and spending time with the people you care about most.
1. Discover what's on around you
See what your contacts are up to and respond in one tap.
Simple, private, spontaneous.

9:41

9:41
2. Share an idea instantly
Turn your thoughts — "we should hang out" — into a shared moment without any effort.
No group chat pressure, no coordination needed.
3. Stay connected throughout life
Make personal and shared groups based on your interests and their proximity.
Find the perfect person for every occasion.

9:41

9:41

9:41
4. Communities that belong
Groups make the introduction so you can meet again and again — both at and around their events.
No noise, no pressure. Just easy ways to join in.
Our Founder’s Story
Learning how to Kinnect.
"Growing up was noisy, busy and always a lot of fun. As one of five children to sociable parents the house was always full and the door always open — I felt very lucky!
When I was 21, my younger brother tragically died. It was a surprise and an incredibly sad time.
During the weeks after, my family was held together by the amazing friends we grew up with. I even had new, university friends who flew from Belfast and came from Derbyshire to sleep on my bedroom floor for a whole week — just to be there when I most needed them. I will never forget these moments.
Fast forward to 2023, post-COVID. I was a busy Londoner, 29 years old, single and living on my own. All of a sudden I noticed that life had shrunk without me noticing.
I saw the same few friends, in the same places, having the same conversations. Old friendships faded; new ones never quite stuck. Some evenings, I wanted to be around people — to do something — but the plan rarely came together.
This contrast really struck me. From how powerful friendship can be, to how fragile it’s become.
I started trying to understand why. I read studies, listened to psychologists, and spent hours thinking and talking about what makes connection real.
Kinnect is my answer to what I've learnt — a way to help people and communities come together in person. My goal is to make a difference to people's lives, their happiness and their wellbeing." – Hugo Lloyd
We believe the most important things aren’t things at all — they’re the moments we share, the people we meet and the feeling of truly belonging. – Kinnect

Designing a world for kinnection.
Kinnect is building a space for people to organise and act on the relationships that matter most to them. We are building tools that demand less attention online and more kinnection offline.
We want to build a happier, healthier, better kinnected society, for everyone.
Join the movement.
Get in touch.
Request Demo
Footnote
¹ Office for National Statistics, Community Life Survey (2024)
² National poll by Opinium, Mar 2025
³ Sprout Social, 2024 UK Social Media Statistics
kinnect
the space between us
© Kinnect.
2025
All Rights Reserved
Problem
Solution
Product
Story

A simple way to stay in touch with the people you care about, so you enjoy more real life moments together.
Finally, a reason to leave that group chat!
Connection: “the modern, digital link we make with others.”
Kinnection: “the quiet comfort and confidence of good company.”
Click to Kinnect
The Problem
Connection is broken.
There are so many tools designed for "connection," yet rates of loneliness, anxiety, depression and suicide have never been higher.
Connection, as we know it, often leaves us feeling empty. Messages go unread and unanswered, followers... are just followers, friends are often not even our friends, and we’ve been conditioned to like, swipe and scroll past moments, not live in them.

24%
24% of adults in the UK report feeling lonely “often, always or some of the time.¹

52%
52% of UK adults meet with friends/colleagues/their social circle once a month or less.2

1.5hr
On average, UK social media users spend 1 hour 37 minutes per day on social media3
It turns out that connection online is not the same as kinnection offline — and it's hurting us.
The Solution
What people need is kinnection.
We all need to belong. We need people who will be there when times get tough, and to celebrate when things go well. People that make us feel warmth, comfort, confident. Not just friends, but close friends — kin.
The only way to build real, long-term kinnections is by showing up, opening up and helping each other through thick and thin. The science says that continuous unplanned interactions and shared vulnerability are critical for forming friendships.
That's the world we're building towards. A happier, healthier, better kinnected society.
“Continuous unplanned interactions and shared vulnerability are critical for forming friendships.”
Dr. Marisa G. Franco
Psychologist and author of Platonic
The Product
A simple way to reach out and join in.
Kinnect is designed to get you off your phone and spending time with the people you care about most.
1. Discover what's on around you
See what your contacts are up to and respond in one tap.
Simple, private, spontaneous.

9:41

9:41
2. Share an idea instantly
Turn your thoughts — "we should hang out" — into a shared moment without any effort.
No group chat pressure, no coordination needed.
3. Stay connected throughout life
Make personal and shared groups based on your interests and their proximity.
Find the perfect person for every occasion.

9:41

9:41

9:41
4. Communities that belong
Groups make the introduction so you can meet again and again — both at and around their events.
No noise, no pressure. Just easy ways to join in.
Our Founder’s Story
Learning how to Kinnect.
"Growing up was noisy, busy and always a lot of fun. As one of five children to sociable parents the house was always full and the door always open — I felt very lucky!
When I was 21, my younger brother tragically died. It was a surprise and an incredibly sad time.
During the weeks after, my family was held together by the amazing friends we grew up with. I even had new, university friends who flew from Belfast and came from Derbyshire to sleep on my bedroom floor for a whole week — just to be there when I most needed them. I will never forget these moments.
Fast forward to 2023, post-COVID. I was a busy Londoner, 29 years old, single and living on my own. All of a sudden I noticed that life had shrunk without me noticing.
I saw the same few friends, in the same places, having the same conversations. Old friendships faded; new ones never quite stuck. Some evenings, I wanted to be around people — to do something — but the plan rarely came together.
This contrast really struck me. From how powerful friendship can be, to how fragile it’s become.
I started trying to understand why. I read studies, listened to psychologists, and spent hours thinking and talking about what makes connection real.
Kinnect is my answer to what I've learnt — a way to help people and communities come together in person. My goal is to make a difference to people's lives, their happiness and their wellbeing." – Hugo Lloyd
We believe the most important things aren’t things at all — they’re the moments we share, the people we meet and the feeling of truly belonging. – Kinnect

Designing a world for kinnection.
Kinnect is building a space for people to organise and act on the relationships that matter most to them. We are building tools that demand less attention online and more kinnection offline.
We want to build a happier, healthier, better kinnected society, for everyone.
Join the movement.
Get in touch.
Request Demo
Footnote
¹ Office for National Statistics, Community Life Survey (2024)
² National poll by Opinium, Mar 2025
³ Sprout Social, 2024 UK Social Media Statistics
kinnect
the space between us
© Kinnect.
2025
All Rights Reserved